Marketers should be mindful of this and should develop a thoughtful sequence of cohesive Instagram content to create a profile that puts forth a comprehensible brand narrative. Instead, it is relatively easy to see every post dating back months, if not years. Unlike other social media platforms, Instagram content isn't really buried in one's profile. Related: What Matters More, the Quality or Size of Your Social Media Audience? 7. Social media marketers should focus on developing a strategy that engages the target audience rather than boosting the numbers of followers just to project an air of credibility. And yet, despite their lower follower count, no one in their right mind would think Salesforce is a lightweight company. These profiles have far more followers than, say, the 42,000 that Salesforce, a company with a $74 billion market cap, can claim. There are countless "clickbait" Instagram profiles with hundreds of thousands, if not millions, of followers. But a quick look at Instagram profiles owned by some of the largest companies in the world shows that follower quality is more important than quantity. After all, the more followers a brand has the more credible it often appears. Many Instagram marketers think that having a large number of followers is important to create a fully optimized Instagram profile.
Focus on the quality of followers rather than quantity. Related: Turn Instagram Into an Effective Funnel Step for Your Business 6. Next, create a variety of noticeably different Instagram profiles and rotate them evenly to ensure that each bio is displayed to roughly the same number of followers for roughly the same amount of time.įinally, look at the URL performance data to determine which profile was most effective at generating URL clicks. One popular dependent variable is tracking link URL clicks. To get started, you'll need to first select a dependent variable that can be measured. The best way to understand if your bio is effective is via an A/B test. Sometimes it can be hard to know if your Instagram bio is serving your social media marketing goals. Business users have the office location and hours in a section separate from the traditional Instagram bio. Unlike personal accounts, Business accounts provide users with analytics related to post performance and follower growth. Over 25 million businesses are already using Instagram Business accounts to access helpful analytics and promotional tools. By following the tips outlined below, social media marketers can optimize an Instagram profile to drive meaningful business outcomes. In order to unlock Instagram's potential, however, it's important to create an Instagram profile that successfully captures the attention of target audience members. Companies rely on Instagram because users are 10 times more likely to engage with brands than on other platforms like Facebook or Twitter.
The average person turns to Instagram to access remarkable photos and videos produced by friends, influencers and brands. There is a reason Instagram is growing at an incredible clip. In 2017, Instagram added an additional 100 million users to their platform and there are no signs of slowed growth in 2018.
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